2026 Out-of-home: Built Around You

the idea

This exploration was for an out of home campaign for Dell Technologies that ultimately did not make it past the finish line. My writing partner and I wanted to create a beautiful campaign that gave the audience a glimpse into their future with the new technology available to them.

The concept was named ‘Built Around You’. The idea was that this technology was built with you and your future self in mind.

My partner and I walked away from this project with work that was memorable for us, and although it was not used we still brought a new edge to the creative - pushing the boundaries of the Dell brand to show our team what could be.

Art direction + Design, Heidi Hartman // Copywriter, Marlee Cowdrey