2026 Out-of-home: Built Around You

who, why, what

This exploration was for an out of home campaign for Dell Technologies. My writing partner and I wanted to create a beautiful campaign that gave the audience a glimpse into their future with the new technology available to them.

The concept was named ‘Built Around You’. This idea was meant to speak to the way that this technology was built with you and your future in mind.

My partner and I walked away from this project with work that was memorable and aspiring for ourselves and for the audience who would be passing it in heavy foot traffic areas like train stations, airports, and more. We wanted to create a visual language that pushed the boundaries of the Dell brand, bringing a new edge to the creative work being seen by this company.

Art direction + Design, Heidi Hartman // Copywriter, Marlee Cowdrey