Dr. Jay’s Acupuncture
This freelance creative project was for a Doctor of Chinese Medicine local to the greater San Antonio area in Texas. This is an ongoing client as there are asks every few weeks or months to expand on deliverables within the design language I am building for this brand.
I was given an illustration by the client from a previous designer, so I do not take credit for the design of the glass bottle.
Iterations of the logo, for business cards and a door decal
Stacked logo design for business cards and other deliverables
Layout for glass door decal
Organizing a Photoshoot
I put together a pre-production deck with a shot list for client approval and booked a photographer that I had worked with before. I made sure the photographer was interested and able, sharing the pre-pro deck with her as well. Once a quote from the photographer was approved by client, we scheduled the shoot.
We had a half-day shoot with two locations, a clinic space and a home office space, and 15 selects to have retouched for delivery from the photographer.
*Sandwich board design was designed by me and sent to Alpha Graphics to add the QR code and be printed.
Location 1
The clinic space
Location 2
The home office
When styling this set, I considered the design needs we would need for this client both for current asks and requests that could come in future.
Creative direction and Design, Heidi Hartman // Photography, Stacey Lovett